If you have been studying food trucks long enough, then you have likely witnessed plenty of restaurant franchises entering the food truck industry with mobile kitchens of their own.
There is plenty of reason behind that.
For starters, food trucks tend to be a relatively safe investment since they tend to have low overhead and startup costs, and they are also on wheels, which is one of the biggest appeals when it comes to food trucks.
Whether the case, we don’t see this occurrence going away anytime soon — restaurants entering the mobile kitchen industry, that is — and we will be featuring five articles that will help persuade restaurants to start up a food truck business as a result. These articles (sneak peeks/previews included) can be found below.
5 Custom Concessions Articles That Will Help Persuade Restaurants To Start Up A Food Truck Business
Your Business Is On Wheels, So You Can Technically Go Anywhere
Unlike a restaurant, a food truck is on wheels, which means you can take that bad boy anywhere (almost anywhere, because there are plenty of rules and regulations in this industry that must be followed). This alone could make the job that much better — because of the change in scenery. This also means it will be easier — and possible — to travel to catering gigs and food truck events.
Not to mention, you can have multiple locations in terms of your everyday locations. This is a huge bonus for people who love to travel (even if it is only in town), meet new people and the idea of gaining new customers.
2.) Food Trucks Run Like A Small Business
Since food trucks run like a small business in the sense that they tend to be smaller than sit-down restaurants and they tend to have fewer workers/employees, they actually run like a small business as well. This means the cook can actually interact with the customers, and that alone could help a restaurant when it comes to enhancing customer service.
When a business is smaller, it typically is more personal and an actual community can be formed (spoiler alert: food trucks are all about building communities). This is invaluable because it can lead to big-time restaurant franchises having locations (in this case, food trucks) that are smaller and have the ability to create communities.
Of course, many big-time restaurants might only use food trucks for catering gigs, food truck events, etc., but the managers of these food trucks can still create a community over time.
As a business owner, the sky is the limit. There’s no limit on how big you can grow your company, and there’s certainly no limit on how much money you can make. Spoiler alert: If you own a food truck, then you are, in fact, a business owner.
Unlike so many jobs out there (you know, jobs in which you are an employee working for an employer), you can make as much money as you want as a food truck owner. In other words, your salary can be as high as you want it to be, and your salary can increase on top of that.
Of course, you want to make sure you have a thriving and sustainable business before you start paying yourself an overwhelming amount of money. Still, the sky is the limit as a food truck business owner.
What is the No. 1 reason why you want to become a food truck owner?
Is it because your passion is cooking food, and you’ve always dreamed about taking said passion to the next level by doing it for a living? Perhaps you just want to own your own business, and you see a food truck as reasonably priced and also as a great opportunity. Maybe you are just looking for something new and you think it would be fun to be a food truck owner.
Whatever the case might be, we want to make this point perfectly clear: Being a food truck owner should be viewed as a dream job.
After all, as a food truck owner, you get to run your own business, you don’t have to answer to a boss, you can work whenever you want, you get to be a manager and a leader (if you hire employees, that is) and … well, the list could go on and on. These reasons alone make this a very exciting industry for so many different people, and then you add the chef aspect into the equation…
Why would a restaurant franchise want to open up a food truck business?
For starters, a food truck is a business on wheels, and this could really open the door for a restaurant franchise’s catering business as well as targeting new — and more — customers at places outside of a restaurant, such as food truck events, concerts, parades, festivals, weddings, etc.
As we stated above, food trucks tend to have low startup and overhead costs, and if they are managed properly, a restaurant franchise stands to make a ton of money.
A food truck business could also help a restaurant expand its brick-and-mortar presence.
Ready to join the food truck industry?
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