If you are on the verge of purchasing a food truck, then you should be thrilled when it comes to your future. After all, you are likely on the verge of completely changing up your profession, and you are also about to follow your dreams.
With that said, the food truck industry isn’t all fun and games. A mobile kitchen is a business, and it needs to be treated as such if you are going to survive, grow and thrive. As a result, there are likely many common worries of new food truck owners.
Of course, if you took the risk that was buying a food truck and starting up your own business, then you clearly have a lot of confidence, as you should. Still, you are taking a risk, which means you are probably a little worried about what the future has in store for you. However, your excitement probably trumps those worries.
Nonetheless, here are some common worries of new kitchen truck owners.
RELATED: 3 Things New Food Truck Business Owners Can’t Forget To Incorporate Into The Mix. Spoiler alert: Mobile catering owners can’t forget about social media when it comes to their food truck businesses.
Common Worries Of New Food Truck Owners
- Will People Like My Food?
- Will I Struggle To Attract Customers?
- Can I Make Enough Money To Survive?
- Am I Business Savvy Enough To Make This Work?
Will People Like My Food?
You likely have some major skills in the kitchen if you are entering the food truck industry. However, just like a writer/musician/painter is curious if people will like his/her art, you might be curious if people are going to like your food.
The question probably shouldn’t be will people like my food. Instead, it should be something like this — is my food going to be the best food that people have ever tried before? You didn’t make it this far by having lousy recipes. However, is your food better than your competition’s food?
That’s the real question, and it is probably going through your head if you are new to the industry, especially if you are having trouble luring customers to your truck.
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Will I Struggle To Attract Customers?
This is a real worry to have. After all, if you struggle to attract customers, then you will likely struggle to make money. Then the real questions will start coming into play…
Is my food terrible? Am I the problem? Do people even know my food truck business exists? Does everyone struggle to get customers in the beginning?
There could be a number of different reasons why you struggle to get customers. It could be because of your food. It could be because of your location. Or it could be because your competition is attracting all of the customers. It could be because of a number of different reasons.
Nonetheless, there are probably a ton of new mobile kitchen owners who have this worry, especially if they are, in fact, struggling to attract customers.
Will I Make Enough Money To Survive?
This is probably one of the biggest questions food truck owners have, especially new ones. If you don’t make enough money, then you will have to close your truck, which is one of the last things you want to do.
You hopefully entered this industry thinking you had the best recipes in the world, or at least delicious foods that most people would love. However, just because you are a wizard in the kitchen, that does not mean you are going to make enough money to make it in the long-term as a food truck owner, and that thought might always be in the back of your mind. Everyone has that thought. Entrepreneurs, writers, business owners, painters, you name it. Following your dreams is hard.
If you have a great business plan, the perfect location, amazing food and great customer service, then you should be fine, and you might not have this worry as a result.
Am I Business Savvy Enough To Make This Work?
If you don’t have this worry and if you are new to this industry (or are about to enter it), then that might be a major issue. Why? Well, because you might not be thinking about it enough.
Here’s the deal. If you truly want to make it as a mobile kitchen owner, then making great food is only half the battle. You also need to learn how to run a business, which includes making an all-star business plan. On top of that, you also need to learn how to run social media pages, how to market, how to manage employees, etc. If you don’t know a thing about brand awareness, then you should definitely be worried when it comes to this question.
Making amazing meals is how you are going to keep customers coming to your truck, but they can’t eat said amazing meals until you get them there. How are you going to do that? If you are business savvy and know the ins and outs of running a business, and you also know how to run a kitchen, then you are going to be fine. Heck, you were likely born for this industry.
Not every single person who has entered the food truck industry has had the worries above, but a lot of people do, and that is perfectly fine. It just means you want to succeed as an owner.
If you are looking to break into this industry, make sure to request a custom quote!