Being new to the food truck industry is tough. Heck, being the new guy on the block, if you will, is never easy. Still, that does not mean new food truck owners can’t succeed in this magnificent and delicious industry.
If you are looking for ways to take your food truck business to the next level, and if you are also new to this industry, then we have quite the treat for you today. Take the information below to heart, and also make sure to incorporate the tactics into your own food truck business. Make the strategies below yours, and good luck out there!
RELATED: Why New Food Truck Owners Should Have Their Grand Opening In The Spring. If you want to see success right off the bat in this industry, then you should have your grand opening in the spring. Yes, summer will do as well, but spring is the ideal time, assuming the weather is cooperative. Check out this article for more details.
How New Food Truck Owners Can Take Their Businesses To The Next Level
- Double Your Social Media Efforts
- Discover Food Truck Events — And Catering
- Be The Best In The Business In The Customer Service Department
- Try New Menus/Meals Early And Often
- Copy The Competition, And Also Do The Opposite
- Let Your Passion Shine Through
Double Your Social Media Efforts
The best way to make your new food truck business known is by letting people know you exist, and you can achieve that feat by doubling your social media efforts.
Hold giveaways, tell people (over and over again) where you will be and when. Give people a reason to venture to your truck. People love food, so post picture after picture of your amazing meals. If your food looks appetizing enough — and of course it will — you should see new customers at your food truck business in no time, food truck owners.
Social media is a valuable weapon for any business owner, and that is especially the case in this industry.
Discover Food Truck Events — And Catering
If you are looking to spice things up, then look into food truck events and catering gigs. If you are looking to make more money, and to gain another source of income in the process, then, once again, look into food truck events and catering gigs.
The best part about catering gigs and food truck events? Well, you get to meet new people, which means you get to serve new people, and that leads to new customers. You also get to talk to fellow food truck owners (aka networking). Believe us, it’s never a bad thing to gain new allies, no matter which industry you are trying to conquer. On top of that, food truck events and catering gigs are fun, and one event/catering gig could lead to another one.
Events and catering gigs alone could lead to you making more money, and that is, of course, a goal for everyone.
Be The Best In The Business In The Customer Service Department
If you are new to the mobile kitchen industry, and even if you aren’t, then you need to treat your customers right. You need to make customer service — good customer service, that is — a top priority.
Engage with your customers, and actually have conversations with them. Get your quality and otherworldly food out in a timely manner. Make your customers feel like they are part of a community. If your food is amazing and your customer service is all-star worthy, then you should have no problem retaining, and gaining, customers.
New food truck owners, be the best in the business in the customer service department — it will do you wonders.
Try New Menus/Meals Early And Often
Since you are a brand-new food truck owner, you probably don’t know what works and what doesn’t work. As a result, don’t be afraid to try new menus/meals early and often. If you do follow along with this approach, though, you also need to keep track of what works and what doesn’t work. Don’t just go through the motions by not taking any notes.
Until you know what sells and what doesn’t sell, you should be willing to pull out all of the stops in the kitchen. If you don’t want to make drastic changes on a daily/weekly basis, then that is fine, and understandable, but you can still try out daily specials, make minor changes here and there, etc.
Copy The Competition, And Also Do The Opposite
No, don’t copy your competitor’s recipes. That would be wrong, and not very creative on your part. Instead, see what they are doing, and incorporate some of their strategies into your own strategies. As an example, if your competition is using a lot of food recipe videos on social media, and they are getting a lot of likes and comments, then start doing some of your own food recipe videos on social media (these types of videos work like a charm on Facebook).
Not only should you be studying the competition, but you should be putting your own twist on things by doing the opposite of the competition. This could be anything and everything, such as holding some type of special from the hours of 3 p.m. to 5 p.m., or serving breakfast all day — the choice is yours.
The main thing here is that you are analyzing the competition. Don’t go into battle unprepared, and always be two steps ahead of your competition.
Let Your Passion Shine Through
Food truck owners, being in this industry is likely a dream come true, and you are literally living out your dreams every single day. Don’t be afraid to have fun, and let your passion for cooking food shine through along the way.
The more passionate you are when you are cooking up your recipes, the better the food will be, and that will directly affect how many customers you retain. People like venturing to places in which the people are friendly, and there is always something to say about people who love doing what they do.
Last words: Let your passion shine through. Have fun!
Want more food truck advice? Check out more blog posts here!
Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.