When thinking of ingredients for a food truck, most people would likely think of food ingredients — and for good reason. However, what about ingredients for a food truck business? That is where things might get a bit tricky for a mobile catering truck owner, especially if you are just breaking into the industry or are currently in the process of looking for food trucks for sale.
Let’s put the food to the side for a minute, because if you entered the food truck industry in the first place, you likely already have delicious recipes. Instead, let’s tackle some ingredients that relate strictly to the business side of things.
The Important Ingredients For Food Truck Owners
- Social Media
- Digital Marketing
- An Email Strategy
- Otherworldly Customer Service
- A Plan For Everything
When talking about social media, we are of course referring to Facebook, Twitter, Instagram, Pinterest and all of the other social networks that are still thriving to this day. When it comes to your food truck business, it is important to have social media down, but that is way easier said than done — because there is so much that goes into social media.
Side note: All social networks are different, and you need a different strategy for each one.
For instance, you have to be able to engage with your customers, you have to know how to respond to Internet trolls, you have to know how to boost posts, you have to know how much to post on a daily basis and you have to have a social media strategy in general.
If all of this seems like too much, then hiring a social media manager is never a bad option.
Social media certainly relates to the digital marketing world, but this concept is a little more broad than that. With digital marketing, you are bringing marketing to the Internet, which is a place that could help your food truck business grow and gain more customers.
Digital marketing can be your website, your mobile website, blogs, press releases, your email strategy (which we will cover more later) and really anything that is on the Internet and relates to your business and marketing. With digital marketing, you can really promote your brand, and everything your food truck has to offer (yes, including all of your amazing recipes).
An Email Strategy
Developing an email strategy takes time. After all, you have to come up with an email list, you have to make sure your emails are mobile-friendly, you have to know what your customers want, you have to know how to be engaging and you, simply put, have to know the ins and outs of emails.
A solid email strategy is yet another great way to reach your target audience.
Otherworldly Customer Service
This ingredient should go without saying. Having otherworldly customer service means following the customer-is-always-right approach. It means your employees have to be friendly, helpful and efficient. It might also mean that you incorporate a customer loyalty program into the mix.
Nonetheless, with great customer service, you can stand out in the food truck industry, and keep customers happy in the process.
As a boss and business owner, you should plan for everything. For this food truck ingredient, you need to plan for rainy days (literally), you need to plan for the offseason, you need to plan for when it is too hot outside (perhaps you can serve something up that will cool down your customers?), you need to plan for when business is slow one day and super busy the next — you need to plan for everything.
By doing so, you will be prepared for anything. It might sound simple, but you need to figure out all of the possible situations beforehand so an obstacle — big or small — can be easily avoided.