If you want to enter the food truck industry, then your recipe list, if you will, has to be rather long.
You need to create a business plan, come up with the money for your truck, create a menu, hire employees and the list of to-dos could go on and on.
Here’s one thing an owner has to have, and a thing that sometimes goes under the radar: Motivation … and a lot of it. In the spirit of that thinking, we are about to drop everything Custom Concessions has ever published on motivation for food truck owners, which includes aspiring owners, new owners and current owners.
Note: Previews and links included for each article.
“Whether you are new to the food truck industry, have been conquering it for years or are trying to break into said industry, we are here to tell you this: Keep moving forward. All of your goals and dreams are just around the corner, but you have to keep hustling, and you also have to keep moving forward.”
“Coming up with the necessary funds to start a food truck business is tough — to say the least. Simply coming up with a business plan or food truck concept might seem like a real feat to some aspiring owners, and that’s because it is. If opening up a mobile kitchen business was easy, then everyone would be doing it.”
“After all, there are a million different things you have to do before you can enter the mobile kitchen industry, like creating a business plan, figuring out permits/rules/laws/regulations, figuring out what you are going to sell (and what your food truck concept is going to be in general), trying to decide where you are going to park your truck (spoiler: you can’t just park your food truck anywhere you want), figuring out if you can afford to hire employees right away or not, deciding on how much you can spend on the foundation of your business, which is your food truck, and the list could go on and on.”
“Being part of the food truck industry can be very rewarding. At the same time, the daily grind is as tough as they come, and 14-hour days can get old rather fast. So, how can food truck owners stay motivated?”
Motivational Reasons To Join This Wonderful Industry
“If you have ever thought about making food for a living, then you have likely thought about becoming a chef in the food truck industry. After all, food trucks are popping up all across America, and that likely won’t be changing any time soon.”
“If you want to enter this industry, we say go for it! Just make sure your finances are in order before you make the amazing leap, and also make sure you are prepared to not only be a chef (that’s the easy part, right?), but a business owner as well — because succeeding as a food truck owner takes more than being a wizard in the kitchen. Unfortunately, so many people enter this industry thinking they can make it simply because they are great cooks. That is a huge plus, but if you do not know how to run a business, then you likely won’t be in this industry for long.”
“Perhaps you have always wanted to be a master chef, but getting to that level is too much of a climb. Perhaps you are just looking for a powerful start. Regardless, breaking into the food truck industry is a great way to accomplish both of those goals.
“By starting off in this industry, which is very much considered the food industry, you will gain so much experience. You will become better with customers, you will create your own menus, you will become an expert in marketing, you will get to cook whatever you want to cook and the list of advantages could go on and on.”
“2017 is the perfect year to enter the food truck industry. So, what are you waiting for? This industry is booming right now. Who knows how long that is going to be the case (hopefully forever). Not to mention, the longer you stay in your current situation, the more comfortable you will become. If you become too comfortable, you might never try to accomplish your dreams. Quit that dead-end job and become a chef in 2017. You deserve to be happy.”
“When you become a mobile kitchen owner, well, that is now going to be your life. Yes, you will, of course, still have some time away from your truck, but you are a business owner in every sense of the word, which means you are going to be spending a good amount of time doing things for your food truck business. Even when you aren’t actually at your mobile catering truck, you will still be brainstorming ways to make your business better, stronger. You know, if you plan on succeeding as a lunch truck owner.”
You can make all of your food truck goals and dreams come true.
Want more food truck advice? Check out more blog posts here!
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