Mobile Business Apps: Why You Need a Mobile App for Your Food Truck

photo of a man looking down at his smartphone and smiling

Now that your food truck is ready to roll, you are wondering how to bring in those customers. In the age of technology, almost everyone has access to a smartphone. And smartphones have a knack for installing mobile apps.

How does this help today’s food truck owner? Mobile business apps help to keep current customers up-to-date on your whereabouts. They help potential customers get a feel for what to expect when they visit your food truck business. And you can even have the option for customer to order online through your app.

Continue reading to learn more about apps for food trucks and why you need one.

Show Off Your Brand

Being one of the 23,873 active food truck businesses in the U.S. isn’t going to be easy, so you will have to do everything that you can to stick out from the rest. An app will allow you to promote your brand and draw in more customers.

Once you have your mobile kitchen up and running, an app for your food truck is a great way to promote your brand. Apps are customizable to your business colors/logo to catch your customer’s eye.

An app is a perfect opportunity for you to try out new things and advertise daily lunch specials. 

You can tell your story on the app as a way to connect with your customers on a personal level. You sell amazing food creations every day, but what do you do when you aren’t catering to the public? Where do you get inspiration for your specials? Your customers want to know more about the person running the food truck.

This becomes your brand. 


Mobile businesses are well-known for moving from one location to another. A food truck is not always going to be in a singular place. Depending on the time of day or day of the week, you may be in a different location in an attempt to bring in more customers.

It might be ideal for you to be in the business district during lunchtime on a Tuesday. While it would make more sense for you to be near the park entrance on a Saturday afternoon. Location is all about where the money is.

If you are going to be moving around your city to different places, your app is a place where people can stay up to date on where you will be on which days.

Coupons, Freebies & More

An app is a great place for you to advertise coupons or freebies for your customers. If your customers want to sign up for a loyalty program, this is where they could do so.

Other Alternatives

If creating an app for your food truck business isn’t something that you can do right now, you have other options. There are apps already out there that allow you to advertise your business on them, but that may entail paying a membership fee or advertising costs.

There are different apps available depending on where you’re located. Apps like, Roaming Hunger or Street Food Finder can get your mobile business off the ground.

Once your food truck has a decent following, you will be in a better position to create your food truck’s app. This will help you reach that next level.

Mobile Business Apps: The Next Step

Now that you are thinking about mobile business apps, you are ready to take that next step.

Create the app for your food truck and you will be ready to take on the world. Or at least you’ll be ready to take on the streets of your city.

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

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