Why Catering Should Be an Essential Part of Your Food Truck Business

food truck vendor holding a hot dog

Photo by foodiesfeed / Freepik

Looking for ways to maximize your revenue at your current business? If you are in the food or beverage industry, this is one aspect you don’t want your business to miss out on!

Food truck catering provides significant opportunities to broaden your horizons while adding additional means of revenue. Read on to find out how you can benefit.

Broaden Your Abilities and Location

One of the more interesting trends to recently emerge is the popularity of food trucks. There are over 26,000 food truck businesses in the United States as of 2021. It has become more trendy to be in such a business with many offering unique flavors and fun pop-ups.

With so many in the game, you set yourself back when you don’t join in on the fun. A mobile food truck allows you to take your business anywhere. That means you always have the perfect location.

Great food pairs with great events, so it makes sense that food trucks are a popular choice for many when planning.


From the smallest to the largest of weddings, it’s likely that they’ll need some food. It makes it easier for you and your clients if you have food truck wedding catering. Some might even make your truck a key part of their big day. This is more exposure for you and you are forever engrained in the memories of that day.

Here’s a fun fact that shows just how much you might make off of one wedding. The average couple spends anywhere from $1,800 to $7,000 on their catering alone.

Work Events

Work events are another big occasion that many choose to opt for a food truck or catering. So, how does catering for these kind of events work? Depending on your setup, you may come by at a scheduled time and drop off your food, or you may spend a set amount of time at the event working from your truck.


It seems like every other weekend there is some kind of event or festival happening. There are art walks, gatherings downtown, vendors set up on the street, and even music festivals. If you have ever wished that you could bring your business to these events it’s time to realize you can!

Beautifully customized food trucks are no stranger to these types of events. In fact, food trucks are almost the main event for many attendees. It’s fun to try out new foods as you walk around and enjoy the rest of the entertainment.

Free Advertising

You’ll essentially be driving around a big billboard that exposes passersby to your logo and brand. Not only have you added another stream of revenue but you’ve put your investment to work for you. Bringing this giant advertisement to events is a wonderful way to increase awareness.

Keeps Costs Low

Have you ever wished that you had started your business elsewhere? Maybe a supposedly perfect location wasn’t really right after all? Well, food trucks are significantly less expensive than creating an additional physical structure or moving your business altogether. If you don’t think you’ve landed in the right surroundings, try taking your truck to a couple events in a place you’d be interested in relocating to see if it could be a good fit.

Food Truck Catering

Food truck catering is increasing in popularity. You can add another revenue stream, keep your costs low, increase exposure, and take your business essentially anywhere. As you weigh the pros and cons, remember that there are others out there who are already doing it!

We can help get you started with your food truck setup. Contact us today!

Want more food truck advice? Check out more blog posts here!

Thinking about starting a food truck? Request a free custom quote and one of our food truck specialists will help you design the truck of your dreams.

Stay up to date on everything Custom Concessions has to offer! Like us on Facebook and follow us on Twitter.

Comments are closed.